Why Go Live?
- Live streaming is a great way to expand your audience. It gains you access to viewers and consumers who otherwise wouldn’t have heard about or participated in your show, announcement, town hall, question & answer session, interview, or other type of event you decide to produce.
- Live streaming reduces costs. Some organizations use live streaming as part of their internal communications tools, such as sales calls, training programs to train new employees or large calls that otherwise would be awkward on a regular phone call. Also, when using a live event, the usual cost of travel, lodging, and other expenses go down.
- Lowered costs mean more revenue. Time is money and live streams let you save on costs you otherwise would have spent to get your message across.
- Audience engagement & interaction. Face to face time with consumers allows businesses to develop a better bond between themselves and their audience. You can tell your brand’s story a lot better and it comes off as more authentic. For businesses that engage in live streaming events with question and answer sessions, this allows the viewer tuning in via social media or YouTube to participate, which helps everyone connect.
More Benefits of Going Live
Aside from these benefits, live streaming provides a sense of excitement for your audience. The live stream itself is inherently about community. It makes your customers feel inclusive and exclusive simultaneously. There are many platforms for live streaming including Facebook, YouTube, or Livestream.
Aside from the live stream itself, businesses can record the broadcast and upload it onto a platform later. This allows people who couldn’t tune into the live event to watch it at a later date. Once the recorded stream is uploaded onto YouTube, embed it onto your website and all the social media sites associated with your business.
Live stream also allows businesses the opportunity to interconnect and inter-promote their platforms. For instance, encouraging the audience to tweet questions or “like” you on Facebook is an effective method to quickly grow your social media presence with people who already care about your brand.
After the live stream has been recorded and uploaded, take advantage of the SEO benefits of YouTube. If you announced a new product or performed a tutorial on an existing product, making it accessible for others to find it is a great way to grow your brand’s web presence and story. The audience will be pleased with the richer content that a live stream can produce, especially if audience members are allowed to interact and submit questions. Unlike radio, internet streams have unlimited range and even open the possibility for an international audience to participate.